A Full-Service Marketing Agency
For Dentists

From market strategy and branding to fully-executed digital marketing platform and everything in between, we have you covered.

What Works in dental marketing

A Full-Service Marketing Agency
For Dentists

From market strategy and branding to fully-executed digital marketing platform and everything in between, we have you covered.

What Works in dental marketing

A Full-Service Marketing Agency
For Dentists

From market strategy and branding to fully-executed digital marketing platform and everything in between, we have you covered.

What Works in dental marketing

When you choose Room 118, we work with you to define the plan and secure access to your existing technology stack, and then once approved, we do the rest.

STRATEGY & PLANNING

DESIGN & DEVELOPMENT

IMPLEMENTATION & MANAGEMENT

Website Design + Management

Website Chat + Scheduler + eForms

SEO Strategy + Content

Paid Advertising

Reviews & Reputation

Listing Services

Social Media

Texting & Email Automation

Branding + Creative

Case Studies

Patient & Staff Surveys

Marketing Analytics

Website Design + Management

The foundation of all your dental marketing is your website. It should be optimized to bring in as much local search as possible. It should serve to track marketing performance so your practice’s marketing only gets better. And it should reliably convert website visitors into new patients like a printing press. Whether you need a solid, but basic, foundation—or the most elaborate customized website in your market, Room 118 can make it happen.

  • custom website design & development
  • cost-effective webflow seo-optimized plans
  • 24/7 website performance tracking and audition
  • full website technology stack management
  • best-practices website sla’S
Website Chat + Scheduler + eForms

Key to making your website a conversion machine is removing all snags from a website visitors wanting to ask a last-minute questions, or schedule an appointment. We can make sure your website can route chat questions to your team quickly and integrate appointments directly with your Practice Management System and automate the process for onboarding new patients with eForms.

  • Website chat
  • PMS-integrated appointment schedulers
  • Electronics patient intake forms
SEO Strategy + Content

Unbranded transactional search traffic is the single most valuable metric from our research. Period. It’s not enough to get search traffic—it should be transactional and reflect valuable intent by the person doing the search. We understand how to build website optimized for search engine crawlers, as well as creating both scaled and truly original SEO content to rapidly boot your rankings and get more valuable search traffic to your website.

  • SEO-first Webflow websites
  • DDMI Keyword Codex targeted search
  • Short and long-form content to drive target traffic
  • Ongoing research to update all client SEO content
Paid Advertising

Most practices do little or no paid search or display advertising. If you don’t understand this space, that makes sense, but top dental practice include this as a routine part of their patient acquisition content. We can make sure that any paid advertising your do had the greatest effect in your local market, and for the right kind of patient acquisition for your practice.

  • DDMI Keyword Codex optimized advertising
  • Competitive advertising
  • Defensive adverting
  • Remarking & nurturing advertising
  • DDMI Pay Per Click optimization
Reviews & Reputation

A decade ago this was a novelty. Today, your online profile with Google My Business (GMB) and other platforms is arguably as important as your website (consult the DDMI if you don’t believe us). We can automate the process of getting high-quality GMB reviews with the industry’s best technology, hands down. And we can provide full white-glove service to manage your reputation across 15 critical platforms. You work hard for your reputation—we can help put it to work for your practice.

  • Fully-managed Swell account
  • Industry-leading automated review solicitation
  • Profile management of 15 reputation platforms
  • White Glove review response & escalation service
Listing Services

Online listing services are key to being found by eager prospective patients as well as ensuring your unbranded search performance is optimized. We can ensure your practice is fully-represented across more than 70 listing services. All you have to do is hire us.

  • Turn-key full listing services for 70+ platforms
  • Dynamically linked to GMB profile data
  • Fully-optimized for SEO backlink value
Social Media

While DDMI data suggest social media has limited value with new patient acquisition, it does help with conversions and increasing lifetime value of existing patients. We can ensure your social media profiles are setup for success, and assist you to maximize the platforms for both conversions as well as patient loyalty programs.

  • Full profile branding optimization
  • Monthly editorial calendar
  • Full Social Media management & content
Texting & Email Automation

It’s not just about appointment reminders. Top tier dental practices go above and beyond to get as much value from hard-earned patients as possible. We can make sure you have an automated approach to attracting even more value from your existing customers—beyond just helping them show up for their bi-annual cleaning.

  • Automated appointment reminders
  • Dynamic promotions based upon procedure codes
  • Fully-automated loyalty programs
Branding + Creative

We have experience helping billion-dollar brands define themselves. We’re well equipped for even the most discerning dental practice’s branding requirements. Whether you just need to find your voice in your market, or you want to turn your brand up to 11, we can help.

  • Brand exploration & definition
  • Logos, color palettes & style guides
  • Messaging briefs
  • Collateral, stationary and more
Patient & Staff Surveys

Getting patient validation is nice, but the very best practices are not satisfied with simple online reviews. They use detailed patient surveys to understand how to be the very best practices possible. Pricing, experience, service—whatever your patients value, we can make sure you understand it. The same goes with your staff. Anonymous review ensure you have an objective understanding of your workforce’s current state, and how to help them be at their best.

  • Survey definition and design
  • Turnkey automated delivery and data capture
  • At-a-glance and detailed survey results
Marketing Analytics

For some agencies, “data-driven” is a paste catch phrase that is basically meaningless. Don’t believe us? As them for this so-called data. Room 118 was an agency borne of blood, sweat and tears shed in the pursuit of knowledge and fact. Data is our altar and we worship at it constantly. Yes, as a client, you will get a fill marketing analytics report routinely.

  • Full DDMI dental practice marketing audit
  • DDMI-based analytics with benchmarks
  • Monthly reporting

WEBSITE DESIGN + MANAGEMENT

The foundation of all your dental marketing is your website. It should be optimized to bring in as much local search as possible. It should serve to track marketing performance so your practice’s marketing only gets better. And it should reliably convert website visitors into new patients like a printing press. Whether you need a solid, but basic, foundation—or the most elaborate customized website in your market, Room 118 can make it happen.

  • custom website design & development
  • cost-effective webflow seo-optimized plans
  • 24/7 website performance tracking and audition
  • full website technology stack management
  • best-practices website sla’S

CHAT, EFORMS, & SCHEDULERS

Key to making your website a conversion machine is removing all snags from a website visitors wanting to ask a last-minute questions, or schedule an appointment. We can make sure your website can route chat questions to your team quickly and integrate appointments directly with your Practice Management System and automate the process for onboarding new patients with eForms.

  • Website chat
  • PMS-integrated appointment schedulers
  • Electronics patient intake forms

SEO STRATEGY & CONTENT

Unbranded transactional search traffic is the single most valuable metric from our research. Period. It’s not enough to get search traffic—it should be transactional and reflect valuable intent by the person doing the search. We understand how to build website optimized for search engine crawlers, as well as creating both scaled and truly original SEO content to rapidly boot your rankings and get more valuable search traffic to your website.

  • SEO-first Webflow websites
  • DDMI Keyword Codex targeted search
  • Short and long-form content to drive target traffic
  • Ongoing research to update all client SEO content

PAID ADVERTISING

Most practices do little or no paid search or display advertising. If you don’t understand this space, that makes sense, but top dental practice include this as a routine part of their patient acquisition content. We can make sure that any paid advertising your do had the greatest effect in your local market, and for the right kind of patient acquisition for your practice.

  • DDMI Keyword Codex optimized advertising
  • Competitive advertising
  • Defensive adverting
  • Remarking & nurturing advertising
  • DDMI Pay Per Click optimization

ONLINE REVIEWS & REPUTATION

A decade ago this was a novelty. Today, your online profile with Google My Business (GMB) and other platforms is arguably as important as your website (consult the DDMI if you don’t believe us). We can automate the process of getting high-quality GMB reviews with the industry’s best technology, hands down. And we can provide full white-glove service to manage your reputation across 15 critical platforms. You work hard for your reputation—we can help put it to work for your practice.

  • Fully-managed Swell account
  • Industry-leading automated review solicitation
  • Profile management of 15 reputation platforms
  • White Glove review response & escalation service

ONLINE LISTING SERVICES

Online listing services are key to being found by eager prospective patients as well as ensuring your unbranded search performance is optimized. We can ensure your practice is fully-represented across more than 70 listing services. All you have to do is hire us.

  • Turn-key full listing services for 70+ platforms
  • Dynamically linked to GMB profile data
  • Fully-optimized for SEO backlink value

SOCIAL MEDIA

While DDMI data suggest social media has limited value with new patient acquisition, it does help with conversions and increasing lifetime value of existing patients. We can ensure your social media profiles are setup for success, and assist you to maximize the platforms for both conversions as well as patient loyalty programs.

  • Full profile branding optimization
  • Monthly editorial calendar
  • Full Social Media management & content

TEXTING & EMAIL AUTOMATION

It’s not just about appointment reminders. Top tier dental practices go above and beyond to get as much value from hard-earned patients as possible. We can make sure you have an automated approach to attracting even more value from your existing customers—beyond just helping them show up for their bi-annual cleaning.

  • Automated appointment reminders
  • Dynamic promotions based upon procedure codes
  • Fully-automated loyalty programs

BRANDING & CREATIVE

We have experience helping billion-dollar brands define themselves. We’re well equipped for even the most discerning dental practice’s branding requirements. Whether you just need to find your voice in your market, or you want to turn your brand up to 11, we can help.

  • Brand exploration & definition
  • Logos, color palettes & style guides
  • Messaging briefs
  • Collateral, stationary and more

PATIENT & STAFF SURVEYS

Getting patient validation is nice, but the very best practices are not satisfied with simple online reviews. They use detailed patient surveys to understand how to be the very best practices possible. Pricing, experience, service—whatever your patients value, we can make sure you understand it. The same goes with your staff. Anonymous review ensure you have an objective understanding of your workforce’s current state, and how to help them be at their best.

  • Survey definition and design
  • Turnkey automated delivery and data capture
  • At-a-glance and detailed survey results

MARKETING ANALYTICS

For some agencies, “data-driven” is a paste catch phrase that is basically meaningless. Don’t believe us? As them for this so-called data. Room 118 was an agency borne of blood, sweat and tears shed in the pursuit of knowledge and fact. Data is our altar and we worship at it constantly. Yes, as a client, you will get a fill marketing analytics report routinely.

  • Full DDMI dental practice marketing audit
  • DDMI-based analytics with benchmarks
  • Monthly reporting