Facebook engagement matters to a dental practice because it fosters meaningful connections with patients. It's not just about the numbers; it's about building relationships, fostering trust, and creating a community. Engaged followers interact, share experiences, and become brand advocates. It amplifies your reach, increases brand visibility, and drives patient referrals.
Through comments, likes, and shares, you cultivate an active online presence and establish your expertise. Facebook engagement helps humanize your practice, encourages patient loyalty, and ultimately contributes to the success and growth of your dental business.
ABOUT THIS SELF ASSESSMENT
In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).
However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.
METRIC DEFINITION
Engagement is a critical aspect of a successful Facebook presence, as it indicates how well your content resonates with your audience and how effectively it encourages interaction. High engagement levels can lead to greater visibility, reach, and organic growth on Facebook, as the platform’s algorithm prioritizes content with more interactions in users’ News Feeds.
DATA SOURCES
1. Facebook
2. Hootsuite
3. Sprout Social
75TH PERCENTILE BENCHMARK
166 unique engagement activities (likes, comments and shares) each month
WAYS TO IMPROVE
1. Meaningful, regular content for your followers
2. Consider more social-friendly promotions and specials
3. High-quality patient testimonials
For more information, download the full 2023 Dental Digital Marketing Index report for free.
Model: 2023 Dental Digital Marketing Index Facebook Engagement