Understanding your dental practice website's search traffic volume in comparison to other websites in your local market is of paramount importance. This provides valuable insights into your practice's online visibility and competitiveness. By assessing search traffic volume, you can gauge basic SEO performance and determine if your website is effectively reaching new patients. This knowledge allows you to make informed decisions regarding your marketing strategies, website optimization, and content creation, ensuring you stay ahead in the digital landscape and attract a steady stream of new patients.
ABOUT THIS SELF ASSESSMENT
In our self assessments, the data is organized visually on a 1% - 100% scale with corresponding letter grades. This allows you to quickly get a sense of where your practice stands relative to all others in the index (and basically, all others period).
However, we recommend you also follow the "75th Percentile" rule when grading your own practice. That is, if your practice is at or above the 75th percentile, you're right where you want to be (over 90% of all measured marketing metrics in the DDMI occur at or above the 75th percentile). If you are below this percentile, well, that's statistically speaking to be expected. But it's also a warning sign that your practice is probably generating considerably less on this metric than top practices in your area, and might warrant action.
METRIC DEFINITION
Search traffic refers to visitors who arrive at your website by clicking on a link in the search engine results pages (SERPs) after entering a search query. This specific metric is broad and includes both branded and unbranded search traffic.
DATA SOURCES
1. Google Search Console
2. Google Analytics
3. SEO tools (SEMrush, Ahrefs, Moz)
75TH PERCENTILE BENCHMARK
1,026 unique web visits per month.
WAYS TO IMPROVE
1. High-quality SEO content, and lots of it
2. A purpose-built SEO website
3. High-quality referring domains
4. www.room-118.com/letstalk
For more information, download the full 2023 Dental Digital Marketing Index report for free.
Model: 2023 Dental Digital Marketing Index Monthly Website Total Search Traffic